About FuMi

In 2017, he began his YouTube journey while studying in the Philippines and rose to
nationwide fame after appearing on the hit reality show Pinoy Big Brother, which had
over 100,000 applicants. He has since built a successful career across television, film,
commercials, and magazines, becoming one of the most recognized Japanese
personalities in the Philippines. In 2022, he collaborated with the Japan International
Cooperation Agency (JICA) on a globally recognized rabies awareness project and was
selected for Newsweek Japan’s “100 Japanese People Respected by the World.” He
currently serves as brand ambassador for Pocari Sweat Philippines and Tourism
Ambassador for Hamamatsu. In 2024, he launched his music career as FuMi, continuing
his mission to connect Japan and the Philippines through music and culture.